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Imagine spending $100 on a fictional TikTok creator and getting nearly 1M views. Viewers exposed Janie within days, but somehow they became even more invested!?
What’s on FIRE 🔥
IN PARTNERSHIP WITH SECTION
On 9/17 from 11AM – 6PM ET, join Section, Scott Galloway, and AI leaders from Wayfair, MetLife, TD Bank, Booz Allen, and more for the bi-annual AI:ROI Conference.
1 day. 10 sessions focused on defensible AI spend, ROI, and impact.
AI INSIGHTS
🎀 a16z Partner Tricks TikTok with Fake AI Bama Rush Persona!
a16z partner Olivia Moore ran an experiment with a completely fictional AI creator named Janie, a 19-year-old Bama Rush student who pulled in around 1M TikTok views in one week. She made 20 videos in about 30 minutes a day and spent roughly $100.
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Janie started from a single ChatGPT image.
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Moore used MiniMax for talking clips, Grok Imagine for dances, and ElevenLabs for voice.
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TikTok automatically labeled 8 of 20 videos as AI-generated, but Moore said the labels did not noticeably hurt performance.
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Janie reached about 1,300 followers, while her first video approached 100K views.
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Viewers began spotting AI artifacts within days, but many kept watching anyway. Moore later revealed the experiment and said most feedback was surprisingly positive.
The character even attracted mainstream media attention, with the Daily Mail treating Janie as one of the popular personalities around Alabama sorority recruitment before the experiment was fully revealed.
So audiences may care less about whether a creator is physically real than people assume, as long as the content is entertaining and the creator is transparent about the use of AI.
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GRAPH ENGINEERING WORKSHOP RECAP
💪 Complete Resource Pack: Build Your Multi-Agent Workflow with Graph Engineering
A huge thank you to everyone who joined us live! You filled the chat with thoughtful questions, shared real challenges, and made the entire session much more valuable than we expected.
We know Graph Engineering can sound technical at first. That’s why we broke everything down with clear visuals before building a complete multi-agent workflow together in Claude Code.
If you joined live, you’ll have the full workflow organized in one place. If you couldn’t make it, you can still watch the workshop & follow the complete process.
🌟 Here’re all the resources we promised during the session, including every prompt we used, the planner and specialist agent files, the Claude Code workflow, connector setup notes, and the Make automation overview.
TODAY IN AI
AI HIGHLIGHTS
🎓 It’s back-to-school season, so Google is giving one full year of Gemini for free, plus new study notebooks, quizzes, visual tools & higher limits. Claim it before it expires. Student plans are back! Act fast!
😮 Z.ai made GLM-5.3 Free inside ZCode, with 5M tokens daily, 1M context, 128K output, and stronger coding performance. If you code with AI, here’s how to grab it.
🎧 A leaked AirPods demo shows Apple letting users save what they see in real time. The concept looks wild, the biggest question is still ‘how is Apple doing this?‘
📣 ChatGPT ads are heading to 31 more European markets. Free & Go users will see standalone sponsored widgets, and advertisers are expected to get access too.
✈️ Google just bid $10M for Spirit Airlines’ anonymized internal data to train its AI model after bankruptcy. So planes weren’t the only valuable thing they left behind.
🔐 OpenAI just found a clever way to compete with Anthropic on privacy. It’s testing Private Safety Processing that detects long-term misuse without keeping your data.
💰 Big AI Fundraising: AI chip startup Etched just raised $700M at a $21B valuation, doubling its value in under a month after Jane Street tested its hardware and deployed the first rack.
NEW EMPOWERED AI TOOLS
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⚖️ Harvey II lets AI agents inherit case context, remember each lawyer’s style, and work with Harvey’s new in-house legal model.
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💻 Cursor Origin is a Git hosting platform built for humans and coding agents, letting you review PRs, and manage code directly in Cursor.
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🧹 Claude Watermark Remover finds and removes hidden AI traces like exotic spaces, and HTML artifacts from your text in one click.
AI BREAKTHROUGH
🔬 Ornith-1.5: From Self-Scaffolding to Self-Improvement
Ornith AI released Ornith-1.5, a new open-source model family with 9B Dense, 35B MoE, and 397B MoE versions. The models use a self-improvement loop where they generate new tasks, build their own scaffolds, produce solution attempts, and learn from those results. Main points:
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The 397B model scored 86.1 on Terminal-Bench 2.1 and 56 on DeepSWE, which Ornith says is roughly comparable to Claude Opus 4.8 on those tests.
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Ornith-1.5 also reports strong results across SWE-Bench, HLE, ClawEval, and Tool Decathlon.
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All three models are released under the MIT License for commercial and research use.
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Quantized versions are available for formats including FP8, GGUF, MLX, and NVFP4.
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The models can run through tools such as Ollama and LM Studio, while developers can also fine-tune them for custom use cases.
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The full lineup is available as open weights on Hugging Face.
Ornith-1.5 is interesting because its training process pushes toward models that continuously create their own learning tasks instead of relying entirely on human-designed training data.
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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