📈 Create a go-to-market plan that works with just ChatGPT, even if you’re not a marketing pro

Introduction

Hey there! So, you’ve got a new product or feature you want to launch? That’s awesome! But here’s the thing – you can’t just toss it out there and hope for the best. You need a solid plan to introduce it to your customers. That’s where a go-to-market (GTM) plan comes in handy. Don’t worry, it’s not as complicated as it sounds. Think of it as a roadmap that helps you get your cool new thing in front of the right people in the best way possible. In this guide, we’ll walk you through how to create a GTM plan step by step. We’ll keep it simple and straightforward, just like we’re having a chat over coffee. Ready to get started? Let’s jump right in!

Step 1: Prime ChatGPT and Set Your Goals

1. Market Research and Analysis

Start with thorough market research to understand your industry, competitors, and potential customers. This research will form the basis of your GTM strategy.

Tasks:

• Identify Industry Trends: Understand the current trends, growth rates, and major shifts in your industry.

• Customer Needs: Determine what your potential customers are looking for. What problems do they need solving?

• Competitor Analysis: Analyze your competitors. What are they doing well? Where are their weaknesses?

Prompt ChatGPT:

Conduct market research and analysis for a new [product/service] that targets [target audience] including identifying industry trends, customer needs, and competitor analysis.

2. Define Objectives and Goals

With market insights in hand, set clear, measurable objectives for your GTM plan. These objectives will guide your strategy and help you measure success.

Tasks:

• Set Clear Objectives: Define what you want to achieve with this launch. Be specific.

• Make Objectives Measurable: Ensure that you can track progress and measure success.

• Align with Business Strategy: Ensure that your objectives fit within your overall business goals.

Prompt ChatGPT:

Considering the data collected previously, briefly list clear, measurable, and focused objectives for a go-to-market plan for a [product/service] targeting [target audience]. Once I approve it, you can expand in detail.

This detailed approach ensures that you have a strong foundation for your GTM plan, starting with comprehensive research and clear, measurable objectives.

Step 2: Define Your Key Value Proposition

Articulating your value proposition is crucial for a successful GTM strategy. Use ChatGPT to help refine your market positioning.

1. Define Your Value Proposition

• Clearly state what makes your product/service unique.

• Focus on the benefits that matter most to your target audience.

Prompt ChatGPT:

Given the market and our goals for our [product/service] for [target audience], what are some key value proposition statements that can act as a foundation for our go-to-market plan? Provide 10 options.

2. Choose the Best Angle

• Review the 10 value proposition statements provided by ChatGPT.

• Select the angle that best fits your business strategy and resonates with your target audience.

Prompt ChatGPT:

Let’s go with angle [your choice]. From here on, develop the plan with this strategic position considered. Confirm before we move on.

You’ll see “Memory updated” text at the top of ChatGPT’s reply.

3. Craft Marketing and Sales Strategies

Now you can request a full GTM plan from ChatGPT. It understands your product’s unique angle, the target audience, and the market it operates in.

Prompt ChatGPT:

Confirmed. Please expand this into a full go-to-market plan.

4. Example Prompts and Responses:

Value Proposition Prompt:

Given the market and our goals for our eco-friendly water bottle targeting health-conscious consumers aged 20-40, what are some key value proposition statements that can act as a foundation for our go-to-market plan? Provide 10 options.

Choosing the Best Angle:

Selecting an Angle:

Let’s go with angle 1: "Our eco-friendly bottle reduces plastic waste." From here on, develop the plan with this strategic position considered. Confirm before we move on.

Requesting Full GTM Plan:

Confirmed. Please expand this into a full go-to-market plan.

This approach ensures you have a strong, clear value proposition that sets the foundation for your GTM plan.

Step 3: Operationalize the Plan

1. Create a GANTT Chart

To bring your plan to life, create a GANTT chart. This chart will help you visualize the project schedule, showing the work to be done before and after the launch.

Prompt ChatGPT:

Generate a spreadsheet template with a GANTT chart that features the jobs to be done leading up to launch, as well as post-launch activities. Set the launch date for [tentative launch date].

2. Weekly Meeting Outline

To keep your team on track, you’ll need a weekly or bi-weekly status meeting. This allows everyone involved to share updates and stay aligned.

Prompt ChatGPT:

Create a weekly status meeting outline. It should be simple and brief with the goal of ensuring all stakeholders are prepared to present relevant information at the meeting.

Congratulations! Not only do you have a new feature or product ready, you have a GTM plan that will successfully introduce your new offering to the market. Good luck!

Conclusion

So, we’ve gone through how to make a solid plan for launching your new product or feature. It’s not rocket science, but it does take some work. You start by checking out what’s going on in the market, then you set some clear goals. Next, you figure out what makes your product special and use that to guide your plan. You’ll want to map out all the tasks on a timeline and set up regular team meetings to keep everyone on the same page. It might seem like a lot, but this plan is your secret weapon for getting your new GTM strategy out there successfully. With all this prep, you’re ready to make a big splash. Good luck with your launch – you’ve totally got this!

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